Maybe you know what an enterprise is. It is a really big company, essentially. For example, like a Fortune 1000 company or a Global 2000 firm.
But the size of the business isn't as critical as the size of the website when it comes to enterprise SEO. Generally, if you have at least 1,000 web pages or products/services on your website, you can consider it an enterprise website.
Enterprise SEO aims to drive organic search traffic to that large website...... while managing the complex factors involved, such as multiple decision-makers, internal and external stakeholders, legacy technology, branding, legal, etc.
Enterprise SEO is about your vision's scale as much as it is about your site's size. How big is your site? How big are you going to grow? And how much more you can handle the traffic?
Improving your traffic by just 1 percent can mean many thousands or millions of dollars in incremental revenue at the enterprise-level SEO. The possible ROI is unbelievable.
SEO fundamentals never do change. Only the way they do it. Because it essentially deals with the same problems and challenges but on a much larger scale.
For example, you might have 2,500 pages to work with instead of trying to customise 25 web pages. Or you're tasked with creating over 1,000 articles or blog posts, each of which is rich in keywords. Or you would like high-quality backlinks from more than 100 websites of authority.
The challenges are great, but the potential benefits are as well. In fact, running a large website has several advantages with enterprise SEO that you can maximise.
Recognition and Ownership. Many company websites have solid brand recognition (from years of publicity) and a high level of authority in search engines (from lots of backlinks and traffic). Enterprise websites therefore have an integrated edge when it comes to ranking highly for competitive keywords in Google, YouTube, etc. Broad content. Enterprise websites have huge amounts of pages and material to draw search engine traffic. Also, that's an integral benefit. Because only a handful of new top-rankings will make a difference.
To be successful in Enterprise SEO must get 3 things right:
Create web pages for the audience, not search engines. This helps to deliver an outstanding user experience (UX), which ranks your website naturally higher in search.
Follow a clear layout and Hierarchy. Your website has to be navigable easily — on desktop computers, tablets, and mobile phones. If you fail to do so, your site will be penalised in search.
Create web pages rich in information that load quickly. Google uses loading times to search for your website-a slow website is low rated by Google, while a faster website may be higher.
Of course, guiding all of this is automation. Because you are doing large-scale service. Enterprise SEO therefore needs to give you access to actionable reporting that crunches huge amounts of data. And you have to roll out new improvements across several thousand web pages.
Don’t forget that seo does not happen in a vacuum. Enterprise SEO must follow all updates in Google, Bing, and other search engines that rank web pages.
Each year, for example, Google modifies the search algorithm as often as 600 times. Sometimes the changes are so small, you won't see a traffic shift. Other times, updates to the algorithms, like Panda and Penguin, are seismic. The results can be catastrophic for an enterprise website with hundreds of SKUs, or thousands of web pages, if you are not prepared.
The bottom line is whether you're an online retailer, a high-tech company, a national service provider or between ...
... Enterprise SEO needs a sound strategic plan and flexible structures to optimise its organic traffic.
The main enterprise SEO performance factors vary from those used by SMBs. Example: While a small business can only be happy with monitoring earnings before and after SEO, additional metrics, including:
New Search Traffic - How many users from famous searches on Google, Bing, etc. come to your site? How does this compare to your objectives for marketing and sales?
Your conversion rate - SEO can boost the conversion rate of an enterprise website by sending more qualified visitors to your landing pages. And the resulting data can help you test new ideas for improvement. Tracked correctly, this is a virtuous circle that can reliably increase revenue
Visitor Value - How many new leads or purchases can organic search be tracked? To businesses, particularly those with store locations, the challenge is to decide if, to example, an online visitor made an offline purchase later. And did they visit your website and then call for a buy? There's not always black and white percentages.
Understanding these and other metrics is key to assessing enterprise SEO performance.
Of course there are risks to avoid. Here are 3 common mistakes made by executives when it comes to the SEO business:
There Are 3 Reasons Why.
Just as at a seminar, you can't learn to ride a bike, so you can't expect SEO to produce results in a day. It is a long-term part of the online marketing plans of any enterprise. And this is particularly true for businesses with large, dynamic sites where web pages can change on a significant scale.
Also, as well as investing in a blue-chip portfolio, enterprise SEO takes time to pay dividends. The results will take 6 months or more to appear due to the legal and technical issues involved in most company websites. The Enterprise SEO, correctly interpreted, is not a short-term expense but a capital investment.
Pay-per-click (PPC) advertising can be a powerful for increasing revenue, but it is very costly. And those costs gradually go up over time on an enterprise scale.
If you’re are only using pay per click to drive traffic, you’re missing out on the 8 or 9 of every 10 people who will never click on an ad.
With SEO, you can cover all areas — paid and organic search. And search engine optimization search traffic is practically free so your ROI is huge, more than PPC.
Large enterprises enjoy a competitive edge built up over time from brand equity. So advertised searches are likely to drive high volumes of organic traffic to your web site as a result now.
Yet branded searches only help when people are aware of your brand.
Non-branded search is an ample source of new clients. These are people are looking for what you are selling but don't know about your brand yet. If your company fails to customise their people's web pages, they might very well choose your competitors ... and you're missing all that potential revenue growth.
Enterprise SEO is only for you, when:
you have multiple channels and/or physical locations Your website includes ecommerce, CRM systems and/or hundreds or thousands of web pages Your market is regional or global in nature and you want to take advantage of the fact that most online transactions start with organic searches. Users who search for Google and Bing disproportionately click organic search results versus paid search results, by a margin of 94% to 6%.
This means a company like yours could gain or lose millions of dollars when it comes to SEO.
Enterprise SEO at all stages of their buying journey will touch and influence prospective customers. Through automation, you can massively scale your efforts and efficiencies. And unlike other types of marketing, it gives you virtually unlimited returns until your initial investment in enterprise SEO is recouped.
We've increased traffic from 338 to 3 million pages in size for business customers with websites. We can do just the same for you.
What You Get without Enterprise SEO Service
Our Enterprise SEO services include:
SEO audit: You get a complete analysis of the on-page optimisation of your website. You're going to see where you're SEO is good or bad, and what next. You thus have a path to follow and a clear path to your goals
Competitive analysis: Are you frustrated that competitors still rank higher than you in search? Despite all the work you’ve put into your corporate website? We’ll show you exactly why others outrank you, then give you a plan to bring you more traffic
Keyword research: You may think that you know what search terms your website is converting for. But maybe you're too close to your business to see the whole picture. Our expertise and external insight help us find new keywords that are high ROI. To get you more traffic which will turn to more customers.
Automation: Your enterprise content management system will follow validated SEO guidelines on a website with hundreds or thousands of pages, then scale it up. This helps us to format and publish high-traffic web pages when, for instance, you have 7,000 goods or 3,000 service options.
Link acquisition: Natural links are incredibly valuable to your website and can't be faked. Unlike other SEO companies, with auto-pilot connexion, we don't place the company at risk, which can lead to costly penalties from Google. Alternatively, we make sure that other websites connect your content to–and make it easy for them to do so. As plain as that, and as strong as that.
Concierge-level service. We will meet with you on-site as a business customer. We are visiting your business, sitting with your executive team, creating a strategic SEO plan and then implementing it to you.
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