First, let’s start by talking about a Google Penalty. It’s usually a drop in your organic search rankings in Google, resulting from an update to the Google algorithms and/or a manual action put forward by a Google employee.
For other SEO topics see our search engine optimization main services page.
If you receive a penalty notice or your sites drop in traffic not to worry, many of the biggest websites on the Internet have been hit by them including the BBC.
In any case, if you get a Google penalty, it’s one of the following …
According to the former head of webspam Matt Cutts, more than 400,000 manual actions are taken by Google every month. And that’s not counting the thousands and thousands of websites penalized by algorithmic actions, based on updates like Penguin and Panda.
The best news is that if your site does get a penalty it’s definitely not the end of the world. Alex can recover websites easily and reclaim all the lost traffic and rankings with 12 years of experience doing such things.
With Alex’s experience, whether you’ve been penalized with a manual or algorithmic action, more than 95% of penalties are caused by bad juju linking to your website.
Now this means you should consistently analyze your backlink profile and find which links may be causing the issue however it is a little more complicated that is why you're looking for help?
It’s actually a simple 3-step process: identify toxic links, try to get rid of them, and disavow the outstanding links. It can take time. And continuous effort. But you really don’t have any choice, if you want to reclaim your rankings.
Now, here’s exactly how to recover your rankings …
Head over to Google Webmaster Tools and download all of the backlinks to your website. Google will export them in a spreadsheet (CSV) format.
When your identifying toxic backlinks, you usually have to check them one at a time. However, there are ways to arrange them by “value” and save time. Here are signs of low-quality, bad backlinks:
Next, after identifying all the bad backlinks to your website, you must …
Find contact details for each website with a bad backlink to you. It can be as simple as looking for the “About us” or “Contact” web page. If those pages are missing, try searching for the domain at www.Whois.com to find their Administrative Contact Email.
Then, send each website a friendly email request to remove the links to your website. You can expect any of the following results: your link is removed (Wicked!); your email is ignored or they ask for money in return to remove the link (Naughty people!).
For any outstanding backlinks that you can’t remove, you can use the disavow tool in Google to remove them. When you do this, it tells Google that you don’t want these links so they don’t take them into account when they analyze your site for ranking positions.
In Google Webmaster Tools, that option looks like this:
Once you’ve taken your recovery actions, file a reconsideration request with Google. It often happens that requests are rejected several times before being accepted, especially if you’re new to the process. You either have to be patient or work with a pro to expedite the process.
The Bad News About Penalty Recovery (eek)
While this can be a simple process to regain your website’s search engine rankings, it is not straightforward. And if you don’t know what you’re undertaking, the process can drag on for many months(boring!).
One reason why? There may be multiple penalties that have hit your site and identifying and removing those penalties can be tiring, because Google doesn’t give you a number or tech support to help with this – so they will never tell you what went wrong. That means fixing your website is NOT an overnight process.
But help is here. AMW Digital’s Penalty Recovery service is designed to find out exactly what went wrong, then fix it. So you get your website traffic – and your business – back to where it was.
Step 1: Diagnose. First I will figure out what went wrong. Was it caused by external issues, like too many “ominous” backlinks to your site? Or was it internal, like duplicate webpage content? Or even both?
Step 2: Create a Recovery Plan. Once I know why your website was slapped with a penalty, I will create a Recovery Plan to fix it. There’s no guesswork – the plan is thorough and complete, thanks to my proprietary software.
Step 3: Execute the Plan. We then go to work removing your Google penalty.
None of this is automated – that’s what can get you in trouble in the first place. Instead, we will manually delete or disavow “unnatural” links to your web site. Or we take care of content removal and repair. Every plan is different and requires a close partnership with your business team over several months.
But the effort is defiantly worth it when you get your traffic and rankings back!
In the end, whether it’s due to bad backlinks to your website or a malicious third party has used negative SEO against you, you can recover from a Google penalty. Websites like yours have recovered before and are recovering now. We know because we do it all the time …
Now take the next step. Contact me with the form below and we can have a chat about the issues you are having and we can arrange a meeting.
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