AMW Digital Limited

Local SEO Services

Local Search Engine Optimization or Local SEO?

Local SEO (Local Search Engine Optimisation) helps local consumers locate businesses while they are looking for your product or service. To promote your business with Local SEO means using search engines such as Google and business directories such as Yelp, Yellowpages, and foursquare.

Why Is Local SEO Important?

If you appear in Google's "local pack," "map pack," or 3-pack," as the first 3 spots below the map, local search SEO will work wonders for your company.

Google maps are one of the most productive ways to get new traffic, phone calls and people visiting your website for businesses. It is so successful that, after being properly developed, you could see a dramatic increase in traffic in a matter of hours. We can rank maps like nobody else, we else make the impossible, possible. Google maps marketing is one of the most innovative ways to generate money for your company almost immediately.

Google reports 4 out of 5 customers use search engines to study local companies, such as yours.

Moreover, 82 percent of local searchers call, visit a store or make an offline purchase (TMP / comScore). And 61% of local searches result in a purchase (Search Engine Watch)—especially if they find you on their mobile phone searching.

So, you want to do whatever you can to rank extremely in local search Google. You want to be in the first 3 spots right below the index ... and you want to overtake your rivals as local consumers are looking for your business form.

And here's what the same search on a mobile phone looks like, which is even more interesting. Since approximately 58 percent of local searches on mobile devices are now completed.

If you are looking for a local SEO company near you without revealing your location, Google will automatically view the best 3 results based on their distance to you on the map-pack. Google will present our company in that 3-pack based on your proximity to us if we have a map near your place and the chances are you'll check out the top 3 spots before you go and check out the other choices.

According to Google, within a day, 50 percent of people who carried out a local search on their mobile phones visited a shop. And 18 percent of local cell phone searches led to a buy-in within one day!

The only question is: are those customers going to buy from you or your competitor?

How Can You Rank Higher in Local Search?

First, recognise that local search is very much based on prominence. How well do you know and trust your business? Since Google is keen to direct users to trustworthy websites. Clearly makes sense. Now, for real tips you can use to satisfy all the above requirements, here is the top three key factors contribute to your prominence: local citations, reviews, and links.

 

Local citations

Is your company mentioned on the internet? Sometimes, they include the company name, phone number, and address, or NAP. Directories like Google+, Yellowpages.com, Manta.com, etc. are the most popular local citations. Yet Google also has quotes found on blogs, newspaper pages, event listing pages, and so on.

Reviews

Are critical of this. What do people on sites like Yelp, Yellow page, trust pilot and so on say about your business? To help assess your local search ranking Google counts the amount and rating of feedback.

Links

A final main component of Google's search algorithms is linked to your site from well-established local web pages. Since a link from the Chamber of Commerce or a local networking community to a company is hard to fake. These are critical.

 

What are 3 Ways to Rank High in Local Search?

  1. Get more local citations or directory listings.

    First, make sure your company is properly listed on all top online company directories like Yelp, Yellow Pages, Facebook, Foursquare and Manta.com.

    Second, have your local chamber of commerce, newspapers, and networking groups (BNI, Meetup, etc.) listed on trusted online directories.

    Third, get a listing of your business on related local blogs. How to get them? To discover good ones, search for "[your town] blog" or "[your neighbourhood] blog." Any blogs that appear in Google are worth a look because they are already in high search rank! Therefore, if your company is listed on them, you'll benefit from a local citation that search engines find to be reliable and important.

    Finally, check Google for phrases like "[your city] business directory" to find more websites for local citations to be listed on.

  2. How to get more local reviews

    Data reveals that 84 percent of people trust online feedback as a trust factor. And, if asked to do so, 70 per cent of customers will leave a review to a company. This means that you need to maximise review power by asking your customers to leave it to your company.

    Your Google My Business page and your Facebook page are two sites where you want to get more feedback from our customers.

    Positive reviews are also relevant on your Google My Business page, so when someone searches for your company, they appear in Google. They are among Google's first impressions that people have about you and will decide whether potential customers are visiting your website or your competitors.

    Strong reviews will draw more new customers on your Facebook page too. Since an increasing number of people are using social media to see what others think of a business.

    Google has mentioned that "high-quality, positive customer feedback will increase the reputation of your company," which means that feedback is a factor to consider when striving for better local SEO – particularly if you want to appear in the local pack.

How to get more local links

Unlike local citations, having local links can be more difficult. But they are just as significant since they can increase the visibility of your local quest.

Here are 7 things you can do to get more links from the local sources:

  1. Get coverage in the local papers. Newspapers, for example, enjoy polls and realistic tips. If you can pitch a local reporter on a story idea for a TV, radio or newspaper, they would almost certainly link to your website.

  2. Become a local guest blogger. Nearly every blog would agree to allow you to post guest posts that include a link to your website, because everyone wants fresh, original content.

  3. Join your local chamber of commerce and use their membership directory to connect to your website.

  4. Join local networking clubs, such as BNI and do the same.

  5. Host an Eventbrite.com event, and link to your website.

  6. Sponsor the local event close to you. Check Meetup.com for a list of local gatherings and ask hosting organisers. You can be shocked how simple and inexpensive this is, and from their event page, they will connect to you.

  7. Give local business discounts in return for a link to yours from their website. The website that connects to you, the bigger and more authoritative the better.

The Problem With NAP (name, address, phone number)

When it comes to local search, remember NAP.

NAP is Your business name, address and telephone number. As mentioned above, any web page on which your NAP is located on the web is a quotation. And it's important that Google finds your NAP consistently stated in quotations. Also, minor differences can add up to great trouble. For instance:

  • Different numbers or spelling in street name (87 Fifth St. vs. 87 5th Street)
  • Different phone numbers and formats
  • Listings pointing to more than one website for your business
  • Differences in your business name (AMW Digital Company vs. AMW Digital LLD)
  • Differences like these can “confuse” Google, which reduces trust in the data about your business, which can reduce your “prominence” and cause your site to rank lower in local search. And your customers will go to a competitor instead.
  • Suite number on some citations but not on others

 

So, make sure that all directories, local listings, and other web pages are compatible with your NAP. Acxiom, Accurate, and Infogroup are the main citation web pages to search. This can be an overwhelming task much like cleaning up a poor credit score, but it is worth it.

Bottom line: Yes, local quest ranks higher. The rules are straight forward. Offer what they want to Google and other search engines and they'll take local search traffic to your website.

It takes time, commitment and a significant and constant investment though. For years, we have done it to support our customers and we have been the best at it.

-- time Google changes its algorithms, which is almost 600 times a year, the rules change. That's why it is a frustrating, never-ending cycle to make the website rank high in local searches.

More mistakes to avoid be careful

Those 3 errors could ruin your local SEO efforts. 

  1. Missing company contact information

    Visit the contact page of your website and check that all your information is full and accurate: the company name, address, and telephone number (NAP) should be displayed as text, not as an image. This means Google can index your contact information and check their accuracy.

  2. Ignoring the Negative Local SEO Factors


Negative factors will harm your local search rankings. These contain the following:

  • Listing your business on your Google My Business page in the wrong category may have a negative impact on your local SEO.
  • Listing a wrong business address for purposes of vanity will seriously harm your rankings. Stick to real addresses for the actual sites (no PO boxes).
  • Malware can harm your local SEO on your website and you may never know it's even there. Daily inspection of your site to ensure it is safe.

3)Having No Customer Reviews

If you are having a hard time getting customer feedback online, don't feel bad. You've got business. You do need to start getting them, however.

The easiest way to get more customer feedback is to ask. Start by sending an email with directions to your clients, along with links to your Google My Business and Facebook accounts. The faster you can make feedback available to consumers, the more reviews you’ll receive.

 

It's best to do something rather than fall behind with Local SEO

Just as web design laws have changed, requiring you to build a mobile-friendly website or be penalised by Google, so too have the laws for local searching changed. The bar was erected.

Only a few years ago, most organisations were not doing anything to improve local search. As a business owner, you are now learning what it takes for local results to rank higher in Google. You're not alone though. Teaching the rivals, too. Google is a bloody warzone and no one plays nice and you need a partner who is more than willing to fight and win fights for each of their customers/partners.

Which happens when someone is using strategies for search optimisation? You can see the problem? To maintain your current position you need to start running even faster. Or you are going to slip further behind.

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