SEO is the method of influencing the popularity of a website or web page in the unpaid results of a web search engine — often referred to as “natural,” “organic,” or “earned” results. Generally speaking, the earlier (or higher rated on the search results page), and more often a site appears in the search results list, the more visits it gets from the users of the search engine, and these visitors can be converted to clients. SEO can target different types of search, including image search, local search, video search, academic search, news search and vertical search engines relevant to the industry.

What is SEO in marketing?
Search engine optimisation is a system of methods, techniques, and tactics used to increase the number of visits to a website by achieving a high-ranking location on a search engine’s search results page (SERP) — like Google, Bing, Yahoo, and other search engines.

What is SEO and how it works?
SEO involves making certain changes to the design and content of your website which makes your site more attractive to a search engine. SEO is the method that companies go through to help ensure their site ranks high in the search engines for keywords and phrases important to them.

How do you do SEO for a website?

5 Simple SEO Tips to Boost Your Website in Less an Hour

1. Choose the right URL to start with, when you add your keyword into the URL it gives a powerful boost.
2. Create unique titles and descriptions for each page.
3. Utilize the correct anchor text.
4. Add your keywords to the alt text to all your images.
5. Give your site good structure with the right headers for each page.